The latest trends in social media marketing

It’s no secret that social media has dramatically transformed the way businesses market their products and services.

Thanks to social media, businesses not only have a greater understanding of their audiences requirements - they also have an open channel of communication with their audiences to ensure those requirements are fulfilled.

Social media week

Making the social matter in marketing

More and more businesses are looking beyond traditional media in order to reach key markets.

Although it seems to have been around for an eternity, many are still failing to harness the power of social media.

social comes of age

Social Media really comes of age 

Well us marketers knew that social media wasn’t a fad and would be embraced by all types of industries, but this great article really confirms that social media has come of age

It also confirms what those of us with teens at home know very well, that channels and formats can have a potentially short lifespan.