What is marketing?
“The purpose of marketing is to know and understand the customer so well that your product or service sells itself.” - Peter Drucker
Is marketing about selling, or understanding?
Why infographics should be a part of your content marketing strategy
According to Kissmetrics, high quality infographics are 30x more likely to be read than traditional textual articles.
While there are many types of visual content (such as presentations, videos, memes and more), infographics are usually the go-to choice for marketers when generating engagement is the primary goal.
How to create killer content your audience will love
Quite simply, content marketing is the most effective way to build credibility with your audience in the digital era.
It costs nothing to write a blog post - just time and energy - yet once a blog has gained traction after months (or years) of hard work, the return on the investment can be extremely rewarding.
What’s in a brand?
“Branding is meaning. The meaning of your work, of your message, and of your product.”
The advent of social media and the ability to have a direct dialogue between brand and audience has finally given us the means—and a challenge—to give brands a truly human dimension.
Community interest companies: three unique health sector case studies
Community interest companies are perhaps one of the most powerful and exciting new types of companies in the UK.
They enable socially-conscious entrepreneurs and groups to establish effective organisations which can leverage the various advantages of both charity and private organisations.
Just what is a community interest company?
In some of our previous posts, we have discussed the ways companies can engage in community-building efforts with their stakeholders in order to empower their brands.
How to create brand loyalty with your blog
Out of all the low-cost marketing tools available to businesses in the digital era, blogging is arguably the most effective.
The global population of blog readers continues to increase, and research indicates that 92% of businesses that blogged multiple times a day managed to acquire a customer via their blog.
The secret to great visual content
In a recent study, 86% of buyers expressed a desire to access visual content on demand.
The latest trends in social media marketing
It’s no secret that social media has dramatically transformed the way businesses market their products and services.
Thanks to social media, businesses not only have a greater understanding of their audiences requirements - they also have an open channel of communication with their audiences to ensure those requirements are fulfilled.
The ascendancy of digital content and engagement strategies to the marketing throne has posed a problem in recent years.
With the online realm becoming more and more vital to any and all marketing campaigns, we have also seen the rise of a new, distinct form of marketing: “digital marketing”—and with it, a trend of compartmentalisation in the marketing world.
Human pyramids: Why your firm needs a community (Part 1)
We’ve already discussed how the human concerns of social enterprises can help organisations to meet the demands of the public.
But what about the needs of those working within those organisations?
Marketing with Snapchat
For those of you that have teenagers, you will likely already be in tune with Snapchat.
For the rest of you, listen up. Snapchat, an app and platform with an average of over 200 million monthly users, has surpassed Facebook, Twitter, and Instagram in terms of capturing the attention of young users.
3D printed biomedicine: a model of personalised healthcare
As biomedical technology advances, and as the barriers between private and public health provision dissolve, healthcare is increasingly moving towards a more personalised model.
The one-size-fits-all approach of the past — exemplified, perhaps, in the old-fashioned NHS prescription glasses once available — is no longer relevant.
Gender targeting: how important is it?
We’ve all heard that men are from Mars and women are from Venus, but did you know that when it comes to chocolate - men buy Mars and women buy Galaxy!
Gender targeted advertising is an entrenched facet of the marketing industry, and the impact of it should never be underestimated.
Meeting the demands of public health with social enterprise
In the last few decades, much of public health discourse has been concerned with the debate between some of the benefits of a private sector approach versus the ‘free at the point of use’ principles guiding the NHS.
However, it really shouldn’t be viewed as such a simple dichotomy between the two.
Give gardening a go for good health
Maintaining good health is all about the balance between eating the right food (in the right amounts) and exercising both body and mind.
For those of us who shrivel at the thought of donning lycra and ‘hitting the gym’, it’s refreshing to know that gardening can not only be beneficial to our mental health, but it can give your body a pretty substantial workout too.