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Towards a holistic digital marketing model

The ascendancy of digital content and engagement strategies to the marketing throne has posed a problem in recent years.


With the online realm becoming more and more vital to any and all marketing campaigns, we have also seen the rise of a new, distinct form of marketing: “digital marketing”—and with it, a trend of compartmentalisation in the marketing world.

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The latest trends in digital marketing

It’s no secret that the field of digital marketing is evolving at a rapid pace.


If you aren’t keeping up with the latest trends, it’s likely that you're falling behind and thus damaging the exposure of your brand.