What’s in a brand?
“Branding is meaning. The meaning of your work, of your message, and of your product.”
The advent of social media and the ability to have a direct dialogue between brand and audience has finally given us the means—and a challenge—to give brands a truly human dimension.
How to create brand loyalty with your blog
Out of all the low-cost marketing tools available to businesses in the digital era, blogging is arguably the most effective.
The global population of blog readers continues to increase, and research indicates that 92% of businesses that blogged multiple times a day managed to acquire a customer via their blog.
NHS branding: simple, but effective
The word ‘branding’ is thrown around liberally in a myriad of contexts, resulting in much confusion about the word’s actual meaning.
So what exactly is a brand?
In simple terms, a brand is a name, design or feature which enables people to distinguish a company (as well as its products and services) within the marketplace.