Gender targeting: how important is it?

We’ve all heard that men are from Mars and women are from Venus, but did you know that when it comes to chocolate - men buy Mars and women buy Galaxy!

Gender targeted advertising is an entrenched facet of the marketing industry, and the impact of it should never be underestimated.

Fitness yoga

Women in advertising: Sport England's fitness campaign

A marketing campaign (whether digital, print media or social) isn’t restricted to products and services.

Take this year’s General Election for instance - some would say it’s the biggest marketing campaign there is! It certainly involves enough PR to qualify.

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Women in advertising: beloved or belittled?

The portrayal of women in advertising continues to be a contentious issue.

Just last month at the Cosmopolitan: A Celebration of Female Talent event, Kate Robertson, Global President of Havas Worldwide, openly criticised the "appalling treatment" of women in the media and advertising industries.”

TV video

Is video killing the TV star?

Who can forget the classic hit Video Killed the Radio Star created by the visionary Trevor Horn?  

Well, it would seem that in recent years, video is even more popular than ever! According to Mark Howe, managing director of agency sales at Google’s north and central Europe region, the growth in popularity of online video is on its way to revolutionising advertising.